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2020 Iowa Employer Benefits Study and COVID-19

Given the local and worldwide circumstances due to the COVID-19 pandemic, we are all taking things “day-by-day” for at least the foreseeable future – both personally and professionally. The ‘predictable’ lives we had just a few short weeks ago, no longer resemble what we have today.

Because of the unprecedented uncertainty for all businesses in this ‘new’ economic climate, we have found (while pursuing the 2020 survey) the response level of Iowa employers has dropped significantly compared to last year at this time. Frankly, ALL organizations are going through massive business and personnel upheavals that will require a ‘reboot’ of their workplace practices – and for some, perhaps ensuring mere survival. In light of this, because we have an annual goal of surveying 1,000 organizations, it will be very difficult to successfully ‘invite’ Iowa employers to participate in this year’s survey. My desire is to be mindful of the key issues facing employers and to refrain from our survey activity.

Due to this development, and with regret, I must suspend this year’s survey. At some undetermined time in the future, we will pursue a revised survey using newer, perhaps more pertinent questions, to gauge the benefit practices of Iowa employers.

I look forward to that time!

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While at home the past few weeks, I read the best-selling book by Erik Larson, “The Splendid and the Vile.” This book describes the one-year period – 1940 to 1941 – when Germany was incessantly bombing Great Britain, more specifically London. Despite not having the military support of the United States at that given time, the grit and courage that British Prime Minister Winston Churchill demonstrated would fundamentally decide the fate of his country, and frankly, the entire world.

During that difficult period of austerity, Churchill’s actions and words provided the necessary inspiration for his country citizens to persevere. Two of Churchill’s inspiring quotes are most poignant for me. No matter how difficult the circumstances are for us in today’s world, we have hope to overcome these obstacles.

“Victory at all costs. Victory in spite of all terror. Victory however long and hard the road may be. For without victory there is no survival.”

“It’s not enough that we do our best: sometimes we have to do what’s required.”

It is no wonder why Churchill is considered to be one of the most influential leaders of the 20th century.

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