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Employee Trust…Do You Have It?

David P. Lind BenchmarkTrust can be an over-used word in today’s world, but sadly is difficult to find…as it must be earned.  Trust, it is said, is the new currency in our shrinking world (thanks in large part to social media).  Trust sounds good in theory, but it is the elusive butterfly for many of us.  Why?

For starters, we live in a world that changes BEFORE we can ever get comfortable with the latest status quo.  In many ways, we really don’t have a lot of time to develop a secure level of trust, and because of this, we experience broken promises, vanishing hope, and unfortunately, unfulfilled dreams.  Employers, however, have a unique opportunity to offer a more secure environment that can foster a deep sense of trust to their employees.  This can be such a powerful asset with immeasurable consequences for employers.

According to Great Place To Work, the definition of a great workplace includes three interconnected relationships.  Through such relationships, employees in a great workplace will:

 1) trust the people they work for,      

2) have pride in what they do, and      

3) enjoy the people they work with

Great Place To Work® developed the Trust Index©, which has found that organizations with high trust score well in three categories:  credibility, respect, and fairness.  This is stuff that you don’t have to purchase from a vendor, such as an insurance company, but rather develop practices, policies and behaviors that foster these key categories internally for long term success.

So why is this important to you?  It’s very simple.  By building a reputation based on trust, you not only give the market what it so desperately wants and needs but you also establish a unique and sustainable value proposition for your organization (employees).  The organization that owns the trust niche will own its marketplace destiny.  This is a win-win proposition for both the organization and its’ employees.

Be that elusive butterfly…create a culture of TRUST in your workplace!

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