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Mental ‘Rubber Ball’ Continues…and a BIG ‘Thank You!’

Mental Rubber BallIt all began in 1998 – and it wasn’t my idea.

About three years after starting David P. Lind & Associates, my first and only associate at the time, Brad Johnson, walked into my office and sat down across from my desk and asked, “Do you have a few moments?” I must admit, I did not know what to expect from this unanticipated dialogue – and I was a bit nervous.

“Sure.” I said.

For the next couple of hours, we had a discussion that I will never forget. Brad had an idea, and he wanted to knock the concept around like a rubber ball in a racquetball court. In addition to the floor, it hit all four walls and the ceiling countless times and it was virtually impossible to contain its’ kinetic energy after each subsequent surface smack. The idea was growing legs quickly!

From this experience, came my first big lesson in business: Never underestimate ideas that come from your employees. In fact, ALWAYS encourage suggestions and new approaches that may seem too big at the time. After giving the idea(s) the necessary attention, time and dialogue, allow it (them) to simmer and then revisit the concept with additional levity and a fresh perspective. Then, if appropriate, ACT!

Brad’s idea was a simple one. “Why not perform an employee benefits study in Iowa to help our clients (employers) benchmark their benefit plans to other employers locally?” His suggestion was basic – yet brilliant!

Another lesson? Don’t spend a great deal of time looking at your competition. Instead, watch what people actually do, observe what they use, how they see, feel, hear, touch and interact with every aspect of a product or service. Then move on it.

In the 16 years since my game of mental ‘rubber ball’ with Brad, we have completed 16 annual employee benefits studies, and surveyed 12,460 employers. During that time (1999-2014), Data Point Research, Inc. has served as the backroom ‘engine’ for undertaking this survey process. I am grateful for the work they do and the professionalism they consistently demonstrate on behalf of my organization.

Scott Woodruff of Majestic Limousine Services

Scott Woodruff of Majestic Limousine Services

As in 2013, we offered a special incentive to employers who took part in this year’s survey. Participants were automatically entered into a random drawing for one of two iPads. This year’s winners are Amy Hanson of Prairie Lights Books (Iowa City) and Scott Woodruff from Majestic Limousine Service (West Des Moines). Both recently received their iPads and were gracious to allow me to use their names within this blog. Thank you, Amy and Scott. Again, congratulations!

And a big thanks to the other 1,000 organizations who participated in this year’s survey! If your organization was one of this year’s survey participants, an email was sent to you on September 17, 2014, with a unique link to download your FREE copy ($300 value). If you missed this email, please check your Spam or Junk email folders. Otherwise, please contact us.

For the record, kinetic energy has taken that simple rubber ball into new, unexplored surfaces outside the racquetball court. No telling where the ball will eventually go!

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Comments

  1. Congratulations David, on 16 years of illuminating leadership. That “basic” idea has generated a great deal of insightful facts for Iowans and helped serve as the basis for your model of healthcare cost problems.

    Thank you for addressing one of the biggest problems facing Americans.

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