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Positive Perceptions on Wellness (Part I)

Last year, our firm (along with Data Point Research and Yogesh Shah, MD) was hired by the Capital Crossroads Wellness Committee to undertake a state-wide survey of Iowa employers to determine:

  • the extent employers have embraced wellness initiatives
  • their desires for future assistance in offering and maintaining such programs

The results from the 2012 Capital Crossroads Wellness & Community Study were both extensive and revealing!

Generally, Iowa employers believe wellness programs are beneficial for their workplace environment – whether they currently offer wellness programs or not. Over 15 percent of Iowa employers statewide offer some type of wellness program to their employees, and this offering greatly depends on the size of the employer. Only 13 percent of employers with 2 to 9 employees offer wellness programs, while nearly all (94 percent) of employers with 1,000 or more employees offer at least one wellness program.

Larger employers (250+) are significantly more likely to offer incentives for participation in wellness programs (55 percent) versus employers with 2 to 49 employees (24 percent) and employers with 50 to 249 employees (39 percent). The most common incentive offered by both large and small employers? Cash or gift cards. In addition, some employers offer “lower insurance premiums” as an incentive for employees who participate in programs, with larger employers being twice as likely to offer this incentive.

Larger employers are also more likely to assume the majority of the wellness costs (62 percent), while only 46 percent of the smaller employers do so.

When offering a successful wellness program, large and small employers alike agree that these three items are inexpensive to administer:

  • Communication about programs
  • Strong internal leader
  • Top management support

Perhaps one of the biggest findings from this Study is the most encouraging of all. There is strong agreement by Iowa employers that wellness:

  • Reduces healthcare costs
  • Increases productivity
  • Reduces absenteeism
  • Increases the quality of life for employees

In fact, less than three percent of those employers who do not currently offer programs feel that wellness programs do not work!

The findings within this Study certainly suggest that having a strong workplace culture committed to wellness with a healthy dose of senior leadership support is critical for any wellness program to be successful.

The results reflect some very positive feedback to Capital Crossroads and to the Healthiest State Initiative – employers are looking for guidance from their respective communities on how to make wellness programs inexpensive to begin (and continue)…and easy to administer. As they say, “If there is a will…there is a way!”

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