Back Button
Menu Button

Smart Phones – Smart Future!

David P. Lind BenchmarkIn March, on behalf of Humana, Inc., Forrester Research released their report, “Mobile Application Adoption Trends and Strategies To Engage The Workforce”. According to this report, the trend appears to be that more employers embrace the idea of interacting with their employees for personal and work-related activities using new technologies offered through smart phones, tablets and other mobile devices.

Three key conclusions come from this report:

  1. An emerging demand for health and wellness mobile applications. Such applications enable employees to locate healthcare provider sites, track exercise activities, or monitor various biological conditions such as heart rates, glucose levels, and other health-related.
  2.  Mobile recruitment applications are emerging. Capturing candidate information during job fairs, interviews, or sharing video clips to candidates about specific jobs available within the organization.
  3. HR and benefits professionals implement awareness campaigns to promote employee adoption of mobile applications.  Purposes may include rolling out a new wellness campaign, incentive programs, and other new initiatives that are central to employment.

This report allows human resource executives and benefits administrators to look into the future when attempting to engage their workforce…using existing and new technologies.

Consider this:

  • About 17,000 health-related mobile applications are on the market*
  • By 2015, the number of mobile health service users are expected to reach 500 million*

Sprint launched a 12-week “Get Fit” challenge during the summer of 2011 and found big success using social media tools to engage employees to participate in wellness activities, such as weight loss, exercise minutes and pedometer steps. The estimated savings from this challenge, according to Sprint, was approximately $1.1 million. Partnering with ShapeUp, a wellness software company, Sprint used social networking tools that allowed employees to log their progress online through a website portal in addition to using mobile devices. Employees interacted with other employees throughout the country with friendly competitions – holding each other accountable. Sprint attributes a big part of the programs’ success to social networking. Social media tools can be a good thing when used appropriately!

Hmm, maybe it is time to learn more about what Iowa employers plan to do in the future regarding this new technology! Stay tuned.

*Stetler, Mark, “Trends in Healthcare and Medical Apps

Join the Conversation

*