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Top 15 Non-Insurance Benefits Employees Desire

Top 15 Non-Insurance Benefits Desired by EmployeesThe Iowa Healthiest State Initiative’s (HSI) vision is to become the healthiest state in the nation. In 2017, based on separate national indexes that provide different measures, Iowa is ranked #15 by the America Health’s Rankings®, and #21 by the Gallup-Healthways Well-Being Index®. The pursuit of this vision is both difficult and no doubt never-ending, but well worth the effort.

According to benefits provider, Unum, who recently surveyed 1,227 working adults in the U.S., the most coveted employee benefits is time spent away from the office. When presenting survey participants with 15 perks that are non-insurance and retirement related, participants were asked to choose their top five options. Ranked by popularity, the results are:

  1. Paid Family Leave* – 58%
  2. Flexible/remote work options* – 55%
  3. Professional development* – 39%
  4. Sabbatical leave* – 38%
  5. Gym membership or onsite fitness center* – 36%
  6. Student loan repayment – 35%
  7. Onsite healthy snacks* – 28%
  8. ID theft prevention – 28%
  9. Financial planning resources – 27%
  10. Fitness goals incentives* – 18%
  11. Public transit assistance – 16%
  12. Pet insurance – 15%
  13. Pet friendly offices – 15%
  14. Health coaching* – 14%
  15. Dedicated volunteer hours* – 12%

Many of the above benefits that employees appear to value, particularly those with an asterisk (*) beside them, fit nicely with the mission as outlined by HSI:

Improving the physical, social and emotional well-being of Iowans.

As the labor market continues to tighten in Iowa and around the country, employers are constantly looking for meaningful ways to attract (and retain) qualified employees. Accordingly, I’m planning to include some of these miscellaneous (but highly-valued benefits) in the 2019 Iowa Employer Benefits Study©.  Specifically, we wish to poll employers on whether they offer various paid and unpaid leave benefits, work/life benefits, wellness and other general perks. Largely dependent on the robustness of any given employment marketplace, the availability of employee benefits tend to be more localized.

Additionally, HSI’s mission and goals fit nicely with the workplace culture that Iowa employers must continue to assess. If employers are expecting to attract and retain healthy and productive employees, there is no time like the present to begin aligning the interests and desires of their employees with the overall benefits package they provide.

The culture of any organization is very often reflective of the benefits and compensation provided to its employees. Appropriately aligning this desired culture with workplace benefits will continue to distinguish forward-thinking employers.

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Iowa as Healthiest State…What a BHAG!

David P. Lind BenchmarkYup, making Iowa the healthiest state in the nation in five years is a Big Hairy Audacious Goal!

You know. The kind of visionary goal Jim Collins and Jerry Porras were thinking of when they coined that term in 1994*. Something so strategic and compelling that it’s a game changer.

For sure, the new Healthiest State Initiative is a BHAG. We are currently ranked 16 among all 50 states according to the 2011 Gallup-Healthways Well-Being Index®, so although we are above average, we’ve got a ways to go to take the top spot.

Can we get there?

Well, that depends on you, and me, and your employees—on all of us making a whole lot of small changes that add up.

That’s what The Blue Zones Project™ is about—helping us achieve this BHAG— community by community, business by business—helping us become more like those Blue Zone communities around the world, where people live longer, healthier, more productive lives.

How?

  • All Iowa towns have the opportunity to become Blue Zones through a competitive application process.
  • Ten towns will be selected to receive direct access to national experts in transforming themselves into a Blue Zone Community™.
  • Businesses can adopt changes whether they’re in a Blue Zone or not.

As an Iowa employer, what’s in it for you?

  1. Healthy employees mean more productive (and happier) employees who will positively affect your organization now and into the future.
  2. Having healthy employees, both physically and mentally, is a competitive advantage.
  3. The bottom line—lower medical costs translate into lower insurance costs.

Sure, I know, it’s easy to be cynical about yet another healthy living initiative, especially one with such lofty goals. Really, you may be thinking, we can’t change our habits so much that we will become the healthiest state in the nation.

But the truth is, Iowa will be better off by pursuing such a BHAG. We can achieve it if we really want to!

*Built to Last: Successful Habits of Visionary Companies, written by Jim Collins and Jerry Porras, 1994