My blog, Seeking Truth in Health Care (Part I) briefly discussed my observations in the employer community regarding health insurance, while last week’s blog, ‘Disruption’ Will Be Painful (Part II) touched on potential implications for the health care providers here in Iowa. This blog attempts to tie together both blogs – in other words, help identify what providers will need to do in order to ‘win’ in the future.
I must mention again that there are no easy solutions – disruption is painful. However, there does appear to be a consensus on the ‘winning’ strategy for those organizations who are willing to face the inevitable disruption in health care.
So here goes. The ‘Winners’ are those organizations that:
- Completely embrace a ‘Culture of Full Transparency’ – both in cost of services and successful health outcomes delivered
- Develop and consistently demonstrate a ‘Culture of Safety’
- Master a ‘Coordination of Care Culture’
- Tie Value to Costs
Perhaps you may have noticed a common word in three of the four elements – CULTURE. It will be difficult, actually impossible, for any organization to ‘win’ without first instilling full Transparency, Safety and Coordination of Care within the fabric of the organization. Simply put, the culture is the DNA of the organization. Being patient centric should be the destination for all providers in the future – no exceptions allowed.
Merely broadcasting to the public through various media channels that these four elements are present within the organization will no longer cut it. The public is not that gullible. People talk…and people listen. If these essential changes are not incorporated into the organization’s DNA, the health care provider is nothing more than a marketing organization – and having a winning strategy will be unattainable.
Tying value to costs will help employers and their employees better assess which provider to use under varying circumstances of care. The health providers that can apply all four elements will earn the TRUST from their communities.
In health care, TRU$T is the ‘currency of commerce.”*
This new transformation will not take place overnight. After all, it has taken many decades to get us in the situation we are today, and it will take time to transform into a new and improved “system” of care. The new transformation has begun for some organizations, while for others, not so much. Every journey begins by taking a first step.
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*Dr. David A. Shore, Harvard School of Public Health