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What Iowa Employees REALLY Want

David P. Lind BenchmarkRaises? Vacations? Insurance? Ever asked your employees what’s important to them? You might be surprised.

In 2007, our firm undertook the Iowa Employment Values Study©. This study illustrates many opportunities for executives to improve employee satisfaction, even in tough times, with a limited budget.

R-E-S-P-E-C-T

Aretha nailed it. Being appreciated and valued is the number one workplace value for employees.

Question: “What is the one main thing your organization could do better?”

The consistent answer:  “Show appreciation for hard work.”

The cost: Better communication.

Employees want their employers to open channels of communication and recognize (acknowledge) hard workers. The study revealed that having better communication within the organization is essential to employees’ overall positive perceptions of their jobs.

High-quality communication improves virtually every aspect of employee opinion, our research found, and employers should provide plenty of opportunities for meaningful feedback from employees.

The payback: Employees who know they’re valued are proud of their organization and are significantly more positive about ALL aspects of their job.

Employees value RESPECT and ACHIEVEMENT most at work versus what their bosses think they value most. Other than the two top values, bosses clearly underestimated the order and importance of each workplace value.

Here’s the disturbing trend:  Bosses consistently underestimate the importance of a well-rounded lifestyle to their employees.

These workplace values describe organizational culture. Creating and maintaining a positive culture is the DNA of any successful organization. Understanding what employees really want is key to a positive work environment and loyalty among your workforce. What values are strongly reflected in your organization?